Volkswagen has been making a name for itself in the off-road arena in recent years (the Dakar rally for the last couple of years has been dominated by Volkswagen) and it is now a highly regarded off-road brand. The ad which re-unites Volkswagen with renowned SA racing driver, Sarel van Der Merwe, and national rally star, Gugu Zulu centres on a simple, yet intriguing idea - the notion of attempting to drive 'as the crow flies' - following a straight line without any of the detours or distractions that arise from driving on a road. The ad, shot over a week in the Northern Cape surrounds ( South Africa), sees the legendary duo test drive the Amarok over some particularly rough terrain. The car did in fact drive over all the terrain in the making of the commercial, something director Greg Gray of Velocity felt was crucial in order to retain a sense of integrity and believability.
VW Amarok Title: 'Crow' Length (running time):60' Country of origin: South Africa Country of broadcast: South Africa First air date: 24th October 2010 Agency and city: Ogilvy Cape Town Production company: Velocity Films Editing company: Deliverance Visual effects company: Black Ginger Business Director: Gregg Tebbutt Account Director: Shaun Stemmett Executive Creative Director: Chris Gotz Creative Director: Jacques Massardo Director: Greg Gray Agency producer: Emma Lundy Producer: Helena Woodfine Cinematographer: Paul Gilpin Director of photography: As above Editor: Ricky Boydvia www.coloribus.com