An installation for The Task Force of Human Trafficking draws attention to the problem of women trafficking. Part of the campaign was a petition calling to adopt a law proposal by which consumption of sexual services is a criminal offense. Real women were put on display with price tags and details including their name, weight, height and measures. Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls. The installation aroused huge amount of publicity both in Israel and around the world.
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Client: Atzum - The Task Force on Human Trafficking Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Copywriter: Sharon Refael, Oren Meir Art Director: Gil Aviyam Executive Creative Director, Branding: Zeev Ravid Designer, Branding: Gilad Boby Executive Client Director: Tal Fishbain Account Supervisor: Yael Yuz Account Executive: Lia Gat Head of Strategic Planning: Yoni Lahav Planning Director: Vered Golan Planner: Ayelet Esformes Office Producer: Marina Akilov, Shira Robas, Sigal Nugasy Meishav Manager: Ziv Yom-Tov Creative Director, Interactive: Sagi Blumberg, Roy Cohen Copywriter, Interactive: Liron Ben-Yacov Art Director, Interactive: Dan Kashani Production Company: Eyal Naor EXP Director: Roy Shalem Photography: Eyal Nevo Media: Union Actors Agency: Levana Hakim Makeup and hair: Merav Levison, Betty Pakado Costumes: Yael Shenberger Recording Studios: Shapam, Soundhouse Narrator: Oded Davidoff