AGL has launched a new brand campaign via GPY&R Melbourne highlighting its energy efficiency credentials by producing an energy efficient TVC. A range of technologies, from low energy LED and CFL lighting to solar and biodiesel generators was used in the production of the TVC. The commercial was shot on location in a solar energy home and used natural light where possible. David Hamilton, AGL General Manager Marketing comments, "AGL has been active in the energy efficiency space for some time now, offering assessments and a range of appliances to customers. To date we've supplied over 1.8 million energy efficiency products. "This commercial is just one small part of our plan to help make our customers as efficient as they can be."
Client: AGL Agency: George Patterson Y&R, Melbourne Production Company: EXIT FILMS Date Uploaded: 2010-10-28 Director: Micca Delaney Account Director: Adrian Mills Executive Creative Director: Ben Coulson Copywriter: Annie Egan Art Director: Ryan Fitzgerald Producer: Allison Lockwood Producer: Romanca Jasinski Country: Australia General Manager Marketing: David Hamiltonvia www.coloribus.com