When boutique creative agency Red Urban partnered with production company 1stAveMachine and its Director Vinicius Costa, the team was able to turn what was originally a traditional broadcast campaign into a pioneering stereoscopic 3D production. As the new Volkswagen Jetta hugs the curves of a canyon road, each of the industrial designerâs pen marks cover a paper faade. With a gust of wind, the paper flies off revealing an engineerâs renderings. With another burst of wind, each piece of paper simultaneously floats away introducing the newly designed 2011 Jetta.
Client: Volkswagen Canada Agency: Red Urban Toronto Production Company: 1stAveMachine Date Uploaded: 2010-10-28 Creative Director: Christina Yu Executive Producer: Sam Penfield Executive Producer: Vinicius Costa Copywriter: Jon Murray Art Director: Joel Pylypiw Agency Producer: David Isaac Country: United States of America Agency: Red Urban Toronto Creative Director: Christina Yu Art Director: Joel Pylypiw Copywriter: Jon Murray Producer: David Isaac Account Supervisor Caroline Kilgour Music: Human Worldwide Audio: Pirate Audio Production Company: 1stAveMachine Director: Vinicius Costa Executive Producer: Sam Penfield and Serge Patzak Head of Production: Ruhiya Nuruddin Head of Creative Development: Ron Brodie Producers: Crystal Campbell and Leanne Amos Director of Photography: Dana Christiaasen Stereoscopic Consulting: 3DCG Stereoscopic EP VFX: Christopher Brown Stereoscopic EP: Rebecca Ramsey Stereoscopic Consultant: Jonathan Banta Technical Director: Weito Chow Lighting and Rendering : Andy Gilbert Lighting and Rendering: Joe Nguyen Paper Dynamics: Marc Andre Grey Animation: Nick Dubois Animation: Alex Monteiro Animation: Rob Dollase Animation: Eugen Sasu Animation: Thomas Maine Compositing: Chase Massingill Compositing: Lucas Bell Tracking: David Martin Tracking: Eric Stoiqa Rotoscoping: Patrick McAvena Illustrations: Carlos Ancalmo Illustrations: Leo Weiss Editor: Eli Mavros Intern: Beryl Chenvia www.coloribus.com