"Join the Muve" is the new campaign developed by BETC Euro RSCG to promote MU by Peugeot; an non traditional car rental service offering its costumers the vehicle best suited their needs, from family cars, vans and cabriolets to scooters and bicycles. It also offers a wide range of accessories, such as baby seats, roof boxes or bike racks. To connect with the target audience most likely to adopt a new habit (young urbanites) BETC created the first ever automobile flashmob. 60 people, swapping vehicles, scooters and bikes, at a red light in the centre of Paris.
Client: Peugeot Agency: BETC Euro RSCG, Paris Production Company: RITA Films Date Uploaded: 2010-10-22 Chief Creative Director: Rémi BABINET Chief Creative Director: Stéphane LELOUTRE Chief Creative Director: Julien DESCHAMPS Chief Creative Director: Jordan LEMARCHAND Creative Director: Anne-Cécile Tauleigne Country: Francevia www.coloribus.com