In his own words, here's Evan's explanation for how the new film featuring professional skater, actor and artist Paul Rodriguez sharing his passions for skateboarding in his own words, came to be. "I've been skateboarding my entire life, and it has been a huge factor in who I am as an artist and individual. I've always been greatly inspired by the art, style and culture of skateboarding. When we were out filming with Paul there were so many opportunities to get great shots. It's really tough to go out to shoot a fun piece about skateboarding and call it work. I was vibing a lot with the cinematographer Max Goldman on the day, and we were out doing what we love to do. We got as many shots as we could until we were basically kicked out of the location. The whole day was like this. Just run and gun, picking up as much authentic footage of Paul as possible. When we were recording Paul's voiceover for the Green Label Art spot, we asked him a lot of questions about skateboarding, and we got some really interesting audio of him speaking from the heart. Back in the Shilo office in NYC, editor Nathan Caswell got a hold of the footage and we approached it with no set length in mind. We layed some of the best parts of Paul's interview audio over our footage, then added a reference track and it just really started coming together. When we shared it with the agency, they said they got chills watching it. It's nice to create something so pure like this, with talented people you enjoy working with. The results can be really amazing." "Paul Rodriguez: It's Different On My Mountain" debuted on 10/16 during broadcast coverage of the 2010 Dew Tour's Skate Open, and the brand is also promoting it in numerous high-profile venues, including its YouTube channel (http://www.youtube.com/user/MountainDew).
Project Title: Mountain Dew "Paul Rodriguez: It's Different On My Mountain" Length: :90 Debut Date: 10/16/10 Film Location: Filmed on locations in and around LA. Advertising Agency: TracyLocke Creative Director: David Hohman Art Director: Campbell Hooper Director of Broadcast Production: Monica Victor Producer: Kiri Carch Account Director: Jim Ryan Senior Account Executive: Andrew Spring Production Company: Shilo Director: Evan Dennis Director of Photography: Max Goldman Editor: Nathan Caswell Assistant Editor: Hedia Maron Producer: Mariya Shikher Line Producer: Chris Palladino Head of Production: Julie Shevach Executive Producer: Tracy Chandler Telecine: Company 3 Colorist: Tom Poole Music Company: Echolab Composers: Gavin Little, Leo Pearson Final Mix: Gavin Little