For Commercial Radio Australia's 2010 National Radio Conference, a tough new creative competition was launched. The challenge? Agencies all over Australia were asked to create an innovative strategy that could relaunch Radio in the modern media landscape. After battling it out in a live 'pitch' hosted by Radio personality Jono Coleman, SMART, Melbourne was announced winners.
Client: Commercial Radio Australia Agency: SMART Melbourne Production Company: SMART Date Uploaded: 2010-10-18 Executive Creative Director: Cam Diamond Executive Creative Director: John Mescall Copywriter: Tristan Graham Country: Australiavia www.coloribus.com