The spot is set in the game's fictional land of Albion and centers on the overthrow of a tyrannical monarch. Psyop created the spot entirely in CG and Psyop Creative Director Laurent Ledru was really inspired by paintings of the old masters. He wanted the colors to feel rich and the light to feel authentic, as though you are watching a painting come to life. Lionhead provided Psyop with all of the game assets, including character and environment models and game textures, Psyop sculpted the hero characters with zbrush to create a much more detailed look than in the game. The final spot is an extremely collaborative effort between Psyop and AgencyTwoFifteen. The spot appears online and on TV. The track is "Young Men Dead" from The Black Angels. The campaign will also include cinema, print, and mobile components, including the "Tyrant Toppler" game which allows fans to topple a statue of the bad guy, Saddam style, and unlock prizes based on how many Likes the game accumulates on Facebook and "Kingmaker," a social, location-based game from McCann Erickson London for the European market.
Spot Title: Revolution Game Title: Fable III Client: XBOX Agency: AgencyTwoFifteen Executive Creative Directors: Scott Duchon, John Patroulis Art Directors: Steve Couture, Jeremy Diessner, Aramis Israel Copywriter: Michael Illick Agency Director of Integrated Production: Tom Wright Agency Producer: Alex Spahr Production Company: Psyop / Smuggler Director: Psyop Psyop Creative Director: Laurent Ledru Executive Producer: Neysa Horsburgh Line Producer: Alyssa Evans VFX Supervisor/CG Lead Artist: David Chontos Editor: Brett Nicoletti Storyboard Artist: Paul Binkley Zbrush Modelers: Rafael Grassetti, Justin Lewers Modelers: Rie Ito, Wendy Klein Rigger: Lee Wolland Pre-Visualization: Victor Garza, Ben Liu Lead Animator: David Bokser Animators: Victor Garza, Chris Meek, Alejandro Castro FX Artists: Allan Mckay, Ben Fiske Matte Painters: Tim Clark, Elias Gonzalez Look Dev TD: David Chontos Lead Lighter: Denis Kozyrev Light/Texture Artists: David Chontos, Denis Kozyrev, Katie Yoon, John Cook, Rafael Pratti Compositors: David Chontos, Denis Kozyrev, Katie Yoon Flame Artist: Alex Kolasinski Music: "Young Men Dead" by The Black Angels Mix: Hector Perez, Music Orange Mix: Rohan Young, Lime Studios Mix: Loren Silber, Lime Studios Title Animation/Graphics: Elastic TV