When asked how he created his marble miracles, Michelangelo replied, "The angel is already in there. All I have to do is set her free. It's a less is more situation." This seemed to be the perfect metaphor for the launch of Honda's new hatch that gives you more by using less.
Client: Honda New Zealand Agency: Sugar Advertising - Auckland Production Company: Flying Fish Date Uploaded: 2010-10-18 Director: james barr Director: Ali Vernon Director: Sergio Guida Account Director: Nicole Quin Copywriter: Glenn Jameson Producer: carne bidwill DoP: John Toon Country: New Zealand Planner - Jeremy Johnstonvia www.coloribus.com