13eme Rue is a cable network channel, specializing in crime and investigation entertainment. To attract a young audience, with no media budget, we launched the first online virtual assassination service. You choose a hitman, provide your friend's email and photo, and in a few seconds the website generates and sends your friend a movie-like crime-sequence of themselves being assassinated. After a short investigation, if your friend solves whodunnit, you receive an email informing you that you have been arrested. The campaign reached a record 22,000,000 contacts and over 1,000,000 assassinations after only 6 months: huge for a French language only website!
Brand name: 13eme Rue Advertiser: NBC Universal Advertising agency, city: BETC EURO RSCG, Paris Art director: Olivier Apers, Christophe Clapier, Ivan Beczkowski Creative director: Stéphane Xiberras Programmer: Web development: Silvere Maréchal, Jérémy Boutier, Abder Zeghoud Screenwriter: Web development: Silvere Maréchal, Jérémy Boutier, Abder Zeghoud Other credits: Strategic Planner: Julien Delatte, Director: Nicolas Benamou, TV Producer: Michel Teicher, Production Company: Dak Tirak, Sound Production: LGM, Account executives: Raphael De Andreis, Christophe Neyret, Sofiane Ben Chaabane, Eugenie Valletouxvia www.coloribus.com