How well conected are you? Volvo's DRIVe Around The World game challenged people to find out how well connected they really are. Could they virtually drive around the world using only their network of Facebook friends? All players had to do was virtually drive their C30 DRIVe to a friend who lives as close to 1,333km away as possible, that's the distance the thrifty car makes on just one tank of fuel. Then, the car is passed on from friend to friend, moving from country to country, until it makes its way around the world. And, in the true spirit of adventure, we gave people only 80 days to try.
Advertiser: Volvo Cars Corporation Advertising agency, city: Euro RSCG 4D Amsterdam Art director: Feike Kloostra Creative director: Bram de Rooij Designer: Robin Westerhoff, Antonio Costa, Chris Pacetti Other credits: Copy Writer: Darren Reynoldson, Agency Producer: Nicole Siers, Account Director: Jeff Dunlap, Project Manager: Katrin Buckert, Production Company: LBi Gothenburg. Client Contact: Lukas Dohle and Frank Schultzvia www.coloribus.com