Media campaign idea explanation: The story about the most popular Russian blonde changing SIM-cards while driving and crashing into the shop-window proved to be an obvious demonstration of the new Samsung Duos B5722 model benefits. It also caused discussion and strengthened the image of both Euroset and Samsung brands.
Brand name: Samsung Duos cellphone, Evroset retail chain Advertiser: Samsung, Evroset Advertising agency, city: Kinograf. Kiev Art director: M. Ryaboshlyk Copywriter: O. Kiselitsa. K. Chernyh Creative director: V. Kokoshko Photographer/Illustrator: D. Peretrutov Project manager: N. Orlovskaya Media agency: Maxusvia www.coloribus.com