It takes a lot to make Mr.Happy's smile turn into a frown. But that's exactly what happens in this Specsavers TV commercial promoting our Biggest Ever Free Offer. It opens on Happyland where "even the worms are happy" according to the narrator. But Mr.Happy is decidedly unhappy, and as the film plays out we realise it's because he missed out on our latest glasses offer. He proceeds to take out his frustration on several other Mr.Men favourites. The ad was written by Neil Brush, Simon Bougourd, Michael Hutchinson and Aaron Scoones of our own in-house creative team, and directed by Darren Walsh, who also directed our recent Postman Pat commercial. The Mr Men themselves were created as books in 1971 by Roger Hargreaves and first appeared on BBC TV in 1975. The first Mr. Men character was Mr Tickle, after Hargreaves' son, Adam, asked him what a tickle looked like: a round, orange figure with long, bendy arms. After Hargreaves' death in 1988, Adam Hargreaves, began writing and illustrating new stories, including the creation of ten new characters. Mr.Men and Little Miss cartoons can still be seen on TV today, having been given a modern makeover. But here at Specsavers we prefer the charm of the original series which is reflected in our commercial. They are also appearing in newspapers, online, in posters and at a Specsavers store near you (UK only).
Brand: Specsavers Agency: Specsavers Creative Agency Producer: Sam Lock Creative Director: Graham Daldry Creative: Simon Bougourd; Neil Brush; Michael Hutchinson; Aaron Scoones Director: Darren Walsh Production: Passion Pictures Producer: Debbie Crosscup Post Production: Passion Picturesvia www.coloribus.com