This virally inspired film was developed to showcase the anti-shake function of the Leica D-Lux 4 camera. The film shows a barman making an impossible shake while mixing, making the viewer curious about the reason. The product claim comes as a reward at the end for the viewer. Headline (eng.): Anti-Shake Video Function. The new Leica D-Lux 4.
Brand name: Leica Camera Advertiser: Leica Shop - Coeln Peter GesmbH Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna Art director: Sebastian Kaufmann, Tolga Buyukdoganay Copywriter: Eva Sommeregger Creative director: Rosa Haider, Tolga Buyukdoganay Music: and Sound Studio: Soundfeiler Director: and Cinematographer: Martin Bauer Production company: Demner, Merlicek & Bergmann , Special effects: Friendly Fire Other credits: Agency Producer: Albert Waaijenberg, Graphics: Stefan Kopinits, Account Manager: Moana Merzelvia www.coloribus.com