Colenso BBDO Auckland is celebrating the 50th anniversary of New Zealand beer, DB Export, with a 90-second commercial set in the 1960s telling the story of the beer's creation by company founder, Morton Coutts as narrated by his barber. Following the introduction of Arnold Nordmeyer's Black Budget, whereby a 9 pence tax was imposed on imported beer, Coutts set out to create an export-quality beer at local prices. It went on to be named 'The World's Best Beer' in 1968. Also, on the revamped DB Breweries site, which goes live today, is a five-minute short film, 'Beer, the untold story' created by Revolver.
Client: DB Breweries Agency: Colenso BBDO, Auckland Production Company: Revolver Date Uploaded: 2010-10-08 Director: The Glue Society Executive Creative Director: Nick Worthington Creative Director: Levi Slavin Art Director: Line Producer: Jeff Williams Executive Producer: Michael Ritchie Copywriter: Tom Paine Copywriter: Karl Fleet Copywriter: Nick Worthington Art Director: Mike Davison Art Director: Justin Harwood at Tomorrowland Copywriter: Adam Jenkins at Feed the Walrus DoP: Russell Boyd Agency Producer: Nigel Sutton Country: New Zealand Colourist: Peter Ritchie for Toybox Visual Effects: Jon Baxter and Mark Robinson at Perceptual Engineering Sound Design: Liquid Studiosvia www.coloribus.com