Gabriela

Information / Credits

This season's collection. See how powerty and corruption came into fashion. Project Runaway A satirical fashion show To say goodbye to outgoing Philippine President, GMA (Gloria Macapagal Arroyo), Gabriela through DM9JaymeSyfu Manila held a satirical fashion show interpreting her many alleged crimes while in power and its effect on Filipinos. The most notable of these was corruption, which according to studies reached its worst levels in our history under her watch.

Advertising Agency: DM9JaymeSyfu, Manila, Philippines Chief Creative Officer: Merlee Jayme Executive Creative Director: Eugene Demata Creative Director / Copywriter: Louie Sotto Associate CD / Art Director: Herbert Hernandez Art Director / Illustrator: Allan Montayre