Staedtler Pens needed an eye-catching campaign to demonstrate their new long lasting pens. The campaign was aimed mainly at students, who would benefit from these pens when writing their exams and for school and college projects. We hit on the idea of making a complete, elaborate picture with a single line. A line that never stops. The subjects chosen were historical moments of success; the culmination of the unrelenting spirit of perseverance.
Advertised brand: Staedtler Pens Man on the Moon Illustration / Press Advertising Illustrator: Manish Darji Art Director: Manish Darji Copywriter: Russell Barrett Image Manipulator: Vinayak Kurade Creative Director: Russell Barrett Advertising Agency: Bates India Account Handler: Subhash Rao Marketing Manager: Ullas K Nairvia www.coloribus.com