For our client STIHL (Leaf blowers) we invented the first tear-off calendar that looses its leaves automatically. The STIHL autumn calendar shows STIHL´s key clients the necessity of STIHL leaf blowers in an entertaining way '" day by day. The sheets are designed as typical foliage leaves. Leaves fall in autumn, so the STIHL autumn calendar only covers the time period from 9/23 till 12/21. STIHL is planning to produce 3000 calendars. The demo-video on youtube.com got far over 170.000 hits, thousands of linkings to homepages, blogs and tweets.
Corporate Name of Client: STIHL Vertriebszentrale AG & CO. KG Client Account Director: Michael Liehr Agency Account Directors: Marcus Kotarba/Daniel Grube Agency: Euro RSCG Düsseldorf/München , Düsseldorf/München Chief Creative Officer: Felix Glauner Creative Director: Torsten Pollmann Copywriters: Christoph Mueller/Till Koester/ Isabell Wilbert Art Directors: Martin Staubach/Kai Tusar/ Eva Schramm Graphic Designers: Uwe Strahl/Detlef Stuhldreiervia www.coloribus.com