I have friends, you have nothing. I give love, you give pain. I create, you destroy. I've been given life, you can only steal it. We're getting stronger, you're only getting weaker. We're millions of women, and you, you're just one disease. Together we're stronger than breast cancer. Buy Pink Ribbon Magazine. Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine.
Advertising Agency: Grey, Amsterdam, The Netherlands Creative Directors: Colin Lamberton, Seyoan Vela Copywriter: Pieter van den Heuvel Art Director: Phoebe Dawson Digital Director: Oscar Asmoarp Account team: Catherine Dijkstra Digital Producer: Tim Sadjak Agency producer: Ivy Lo Fo Sang Production Company: 328stories Director: Johan Kramer Executive Producers: Christel Hofstee, Neil Henry Editor: Will Judge Post-Production company: The Ambassadors Director of Photography: Wouter Westendorp Production Designers: Jelier&Schaaf, Donia de Graaf Music: Junkie XL Sound: Wave Amsterdamvia adsoftheworld.com