The launch commercial introduces us to Russell and Precious '" the new Tempest characters who are irreverent, fun, memorable and fresh, taking up where 'Neville' the well known Tempest guy left off. Russell is a typical East Rand boy and would be ventriloquist. Precious is his puppet, but we won't tell her that. She is a 'star' of the new South Africa and on her way to Hollywood '" watch out Charlize! We find them in a simple black studio setting where the spotlight falls on them as they talk to each other. The minimalist stage set up helps the viewer focus on the two characters and not on anything else. It's the 'Black Performers Workshop' and the two discuss why Russell believes he shouldn't be there '" he's white and she's black. Precious then tries to convince Russell that he is in fact black and she really does need him to be there. The conversation sets up the relationship between Russell and Precious and Tempest as their car hire company of choice. For her, it's simply because their ridiculously low rates afford the extras any star deserves. For Russell it's more about saving money to pursue his hobby of becoming a great ventriloquist.
Advertised Brand: Tempest Car Hire Advert Title: 'Ebony & Ivory' and 'Film Crew' Headline: 'Ebony & Ivory' and 'Film Crew' Advertising Agency: The Old Shanghai Firecracker Factory Executive Creative Director: Glen James Creative Director: Murray Mackintosh Art Director: Ross Makepeace Copywriter: Arlene Levitan/Murray Mackintosh/Conrad Koch Director: Bobby Heaney Film Company: Blue Ice Productions Music & Sound Composition: Produce sound Published / Released / Aired: 1st Oct