Childhood Obesity Awareness

Information / Credits

Break the Habit is a new commercial that aims to draw attention to the epidemic of childhood obesity in Australia. The commercial - intentionally controversial in subject matter - directly targets parents who continue to feed their children junk food regardless of the damaging effects it is known to cause them. By comparing junk food to drug abuse, the commercial aims to make parents stop and think about their actions and remind them that junk food is a major contributor of childhood obesity, which is linked to a variety of chronic illnesses.'

Advertising Agency: The Precinct Studios, Australia Producer: Henry Motteram Director, Editor & Sound Designer: Melvin J. Montalban Cinematographer: Tania Lambert Sound Mixer: Peter McCorquodale @ McCrocodile Audio Colourist: Trish @ Hi-Def Video Services Producer's Assistant: Natasha Jackson Gaffer, Matt Russell Camera Assistant: Mark Collins Production Assistants: Aragorn Fenton Mother, Mikaela Martin