Brief Explanation: Make the sales promotion intrusive, useful and inexpensive to produce. Describe the brief from the client: Penguin wanted a sales idea to promote their range of audiobooks to book readers. Description of how you arrived at the final design: People generally use bookmarks to remind themselves the page they last read. So we created one with the symbol for 'pause' found on sound equipment to graphically remind them that Penguin also has a range of audiobooks. These bookmarks were given away with every book purchased. Indication of how successful the outcome was in the market: The promotion is still in progress and the final sales results are still being tabulated. But enquiries for titles available on Penguin Audiobooks has increased.
Type of Entry: Corporate or Brand Identity Category: Point of Sale Title: BOOKMARK Advertiser/Client: PENGUIN BOOKS Design/Advertising Agency: Y&R Singapore, SINGAPORE Marcus Rebeschini Y&R Singapore Chief Creative Officer James Procter Y&R Singapore Executive Creative Director Mark Fong Y&R Singapore Creative Director/Copywriter Toh Han Ming Y&R Singapore Art Director/Typographer Guay Chong Kian Y&R Singapore Art Director Ang Kah Han Y&R Singapore Copywriter Sam Ng Y&R Singapore Illustrator Kirby Ho Y&R Singapore Art Buyer Peter Ng Y&R Singapore Production Managervia www.coloribus.com