Brief Explanation: How could we create a name card that instantly communicates Mr.Mahapab's profession and becomes a talking point amongst his colleagues, peers and professionals in the Thai Football League. Describe the brief from the client: To create a distinctive name card for Mr.Chaiya Mahapab (Referee for the year - Thailand Premier League 2009), a FIFA Referee and Football Associate of Thailand Referee. Description of how you arrived at the final design: We looked at all imagery of football and finally concluded that the simplest communication for referees was something they used in their 90 minutes on the field - the yellow and red cards. Indication of how successful the outcome was in the market: The name card became well recognised and a collectors item amongst football fans - I've just got a red card from K.Chaiya" was one of the statements that appeared in the press and on football blogs.
Category: Stationery Title: FOOTBALL REFEREE NAME CARD Advertiser/Client: MR. CHAIYA MAHAPAB Design/Advertising Agency: McCANN WORLDGROUP THAILAND Bangkok, THAILAND Martin Lee McCann Worldgroup (Thailand) Ltd. Chief Creative Officer Chinnawut Awakul McCann Worldgroup (Thailand) Ltd. Creative Director, Art Director Napapatch Kantasil McCann Worldgroup (Thailand) Ltd. Copywriter Anuwat Nitipanont McCann Worldgroup (Thailand) Ltd. Art Director, Typographer, Designervia www.coloribus.com