Brief Explanation: In the past few years in New Delhi, Yoga trainers have mushroomed all over the city. Our task was to help Atul Sharma stand-out among them and position him as a yoga trainer who makes yoga simpler for the people. We had to come up with a cost effective idea as the budget was very little. Describe the brief from the client: The brief to the agency was to position Atul Sharma as a Yoga trainer who makes Yoga simpler for the people. Description of how you arrived at the final design: As there was no significant budget for the communication, we came up with a cost effective Yoga card campaign. While one side of the card gives information about the Yoga trainer, the other side acted as a self demonstration of a particular Yoga posture, which one can actually make and see. Hence we were able to communicate the core idea that Atul Sharma is a Yoga trainer who makes Yoga simpler for the people. Indication of how successful the outcome was in the market: We distributed these cards to potential clients and the existing ones. And the Yoga card campaign has become an instant hit among people as they tried making yoga postures with the cards. Atul Sharma still receives calls and enquiries from his potential clients till date.
Design/Advertising Agency: JWT Mumbai, INDIA Prasanth G JWT Creative Director Prasanth G JWT Art Director Prasanth G JWT Designer Prasanth G JWT Illustrator Prasanth G JWT Writer Auryndom Bose JWT Writer Sabuj Sengupta JWT Creative Director Elvis Sequeira JWT Executive Creative Director Jasmer Singh Photographervia www.coloribus.com