Multiple Sclerosis turns your brain & body against each other. Multiple Sclerosis causes scars on the brain that disrupt the messages to your body. When your brain and body canât communicate, it can feel like theyâre at war. The campaign from TBWA Tequila Auckland represents this inner battle using the contrast between cat vs dog, and hunter vs deer. The conflicting images show what it must feel like for a sufferer of MS and how hard it can be to control their own body.
Advertising Agency: TBWA\Tequila, Auckland, New Zealand Executive Creative Director: Andy Blood Copywriter: Amy Thexton Art Director: Jessica Neale Illustrator: Lauren Marriottvia adsoftheworld.com