The words 'lavée' 'cassé' and 'étranglé' literally translate into 'washed', 'broken' and 'strangled'. In French, these common expressions imply the feelings of being weighed down by debt. We built SOS Dette's brand image around an odd concept. Debt is still a very taboo topic. The reality was in such a way portrayed that it grasped people by their emotions.
Advertising Agency: GVM, Montreal, Canada Creative Director: Frédéric Tremblay Photographer: Alain Desjean Strategic Planner : Virginie Roy Account Executive: Marjorie Biraben Producer: Nancy Bélanger Digital Artist: Claude Lafrance Stylist: Virginie Bégin Make-up: Geneviève Mondou Hair: Alexandre Messier Published: August 2010via www.coloribus.com