Seeing its arctic home melting away, a lone polar bear sets out on a great journey to thank someone who is trying to help. August 29th Nissan announced a significant new marketing initiative to showcase the strength of Nissan's innovative product portfolio. The campaign 'Innovation for All' began with a series of five television spots that captured Nissan's history, track record and process of innovation. TBWA\Chiat\Day Los Angeles and Nissan launch 'Polar Bear,' a highlight of the 'Innovation for All' campaign as it previews the Nissan LEAF '" the world's first mass market, affordable zero-emission 100-percent electric vehicle. In this story, a polar bear journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help '" the owner of an all-electric Nissan LEAF.
Agency: TBWA/Chiat/Day Los Angeles Lee Clow - Global Director of Media Arts Rob Schwartz - Chief Creative Officer Chris Adams - Group Creative Director Margaret Keene - Group Creative Director Chris Lynch - Art Director/ACD Blake Kidder - Art Director/ACD Ken Papanduros - Copy Writer/ACD Patrick Almaguer - Copy Writer/ACD Richard O'Neill - Producer/Director of Integrated Production Lisa Urbanic - Assistant Producer Jon Castle - Managing Director