Tipp-Ex

Information / Credits

To celebrate the back to school period, Tipp-Ex®, BIC Europe Group's brand, leader on the European market of correcting products, goes on Youtube with an interactive campaign as funny as surprising. In this viral video, french agency Buzzman puts face to face a bear and a hunter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector! More than 50 different hilarious endings can thus be discovered. The campaign is logically signed: Tipp-Ex®, white and rewrite. In this viral video, french agency BUZZMAN puts face to face a bear and a hunter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector! More than 50 different hilarious endings can thus be discovered. The campaign is logically signed: Tipp-Ex, white and rewrite.

Advertising Agency: Buzzman, France Creative Director: Georges Mohammed-Chérif General Manager: Thomas Granger Copywriter: Tristan Daltroff Art Director: Louis Audard Project Mnagers: Bastien Chanot, Antoine Ferrari TV Producer: Elodie Jonquille Digital Production Manager : Mélanie Rohat-Meheust Community Managers: Xavier Le Boullenger, Nicolas Mirguet Film Production: Eleganz Producteur: Willy Morence Réalisateur: Olivier Bennoun Web Production: Grouek