JDate

Information / Credits

In order to encourage people to register to JDate, Israel's leading dating website, we made them look for their other half with an innovative use of print '" completing ads.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel VP Creative: Eldad Weinberger Creative Director: Shahar Filer Copywriter: Sahar Lewenstein Art Director: Maayan Froind VP Accounts: Ifat Wieder-Arad, Hagar Barzilai Account Director: Shai Almagor Account Supervisor: Tal Pe'er Account Managers: Matan Kaplan, Lee Spungin Published: July 2010