For Tu B'av '" the Jewish Valentine's Day '" Israeli JDate wanted to come up with a campaign, targeting the single ladies of Tel Aviv. Our insight: There's only one thing women can't do alone '" zip up. Two weeks before Love Day, we got into all of Mango stores in Tel Aviv and added a JDate tag to every dress with a back zipper. Women could pull the tags to zip up in the fitting room, and more importantly '" got one month of free subscription to JDate, so they could finally find someone to zip them up.
Advertising Agency: Mccann Erickson, Tel Aviv, Israel VP Creative: Eldad Weinberger Creative Director: Shahar Filer Copywriter: Sahar Lewenstein Art Director: Maayan Froind VP Accounts: Ifat Wieder-Arad, Hagar Barzilai Account Director: Shai Almagor Account Supervisor: Tal Pe'er Account Managers: Matan Kaplan, Lee Spungin Published: July 2010via adsoftheworld.com