First of its kind campaign for Fem-Hy category gives women everything they want '" in a man How do you get women to consider trying something new when they're not actively looking to change? When it comes to the Feminine-Hygiene category, give her everything she wants'in a man. So what do women really want from a man? A great listener; someone who loves to cuddle; gives shoulder massages upon request' in a nutshell, a guy who would do anything for her. Really. Anything. From a brand that has been silent in Canada for the past 4 years comes a groundbreaking and innovative campaign that's a first for the category. "A Date with Stayfree' gives women their very special chance to go on a "virtual date" with three of the most perfect and sexiest bachelors we could find, who want nothing more than for her to be happy - no matter what time of the month it may be. 3 online videos launched on YouTube, VideoEgg, Facebook and on social ads featuring the bachelors in the most perfect settings.
Agency, City: BBDO Toronto Client: Johnson & Johnson Spot Title: A Date With Stayfree: 'Brad', 'Ryan', 'Trevor' Creative director: Peter Ignazi Copywriter: Jamie Marcovich Art director: Todd Cornelius Agency Producer: Beatrice Bodogh Production House: City: Suneeva, Toronto Executive Producer: Jennifer & Andrea Walker Director: Matt Lenski DP: Tico Poulakakis Editorial: City: Ricochet, Toronto Editor: Matt Dell Planner: Adrianne Gaffney Account Management: Chris Perron, Rebecca Flaman, Janette Thomas Published/Released (Month, Year): August 23, 2010 MEDIA J3 Canada