With the launch of the 'Nicorette Makes Quitting Suck Less' campaign in December 2009, Nicorette has re-announced itself to smokers using honest language and humorous situations to convey the brand understands how hard it is to quit smoking, changing the way smoking cessation brands communicate with smokers. The campaign has proven successful and is positively changing smokers' perceptions of Nicorette. This year, Nicorette has set out to further expand its portfolio to include products beyond gum. It started with the successful launch of Nicorette Mint mini Lozenge in March and continues with the recent decision to fold the Commit Lozenge brand into the Nicorette franchise. To help introduce that Commit Lozenge is now a part of Nicorette, TBWA\Chiat\Day developed a new commercial called 'Name Change' which aired yesterday. Today, Nicorette is providing a variety of solutions to help make quitting suck less.
Agency: TBWA/Chiat/Day, New York Chairman, Chief Creative Officer: Mark Figliulo Copywriter: Josh DiMarcantonio and Jonathan Marshall Executive Producer of Media Arts: Matt Bijarchi Producer: Josh Morse Production Company: Biscuit Filmworks Director: Aaron Ruell Senior Executive Producer: Shawn Lacy Executive Producer: Holly Vega Line Producer: Tracy Broaddus Editorial: Mackenzie Cutler Editor: Dave Anderson Executive Producer: Melissa Miller Graphics Animation: Life Long Friendship Society Executive Producer: Dan Sormani Producer: Bridgette Spalding Creative Director: Brian Close Animators: Andy Ortiz & Dave Pietricola