In order to demonstrate that Lay's Kettle Cooked Chips are made with traditional, artisan cooking methods, the brand hired a team of skilled artisans to hand-carve a billboard made of wood. The billboard was located in San Francisco, CA and took approximately ten days to complete. Watch the video too.
Advertising Agency: Juniper Park, USA Partners, Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn Creative Director / Art Director: Hylton Mann Creative Director / Copywriter: Andy Linardatos Print Producer: Mark Prole Props: Prop Art Time lapse: Chad Richard Illustrator: Gary Bullock The commercial titled Billboard carving was done by Juniper Park advertising agency for LAY'S (FRITO-LAY company) in USA. It was released in the August 2010. Business sector is Savoury foods.via www.coloribus.com