The brief: Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience '" programmers. The insight: We decided to speak to programmers in the language they understand best '" programming and source codes, and in a place only they visit '" site source code pages. The solution: We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs.
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Date: July 2010 Chief Creative Officer: Gideon Amichay Executive Interactive Director: Guy Poreh Creative Directors: Roy Cohen, Sagi Blumberg Interactive Studio Manager: Lena Feldman Designers: Nadav Hauptman, Roee Malul Project Manager: Amichay Katan