Director/DP Rich Michell has developed a highly stylized look over the past few years, featuring a very clean, minimal aesthetic. He has been able to bring this signature look to his work with clients such as 3M. With a background in fine arts that includes sculpture and photography, Michell has a fine-tuned eye towards composition. Also, as a Director/DP, Michell is used to shooting table-top, as well as performance. "To have an ongoing collaboration with the folks at Grey and 3M has been a unique opportunity," notes Michell. "We have consistently defined the art direction and the choreography of each spot around the function and design of the product. In the process, we developed a graphic and playful style that highlight the individual products and create a cohesive design for the variety of 3M brands." "The more projects we do with Rich, the more we see he's not only a brilliant tabletop shooter, he's also wonderful at getting 'real' moments from children, nuanced performances from actors, and has a wonderful comedic touch," says Jeff Wine, VP/Creative Director at Grey. "He's also terrific to work with, as are all the folks at Twist. That's why we keep coming back." Twist's current directorial roster features the diverse talents of Directors Rich Michell, Grady Cooper, Matt Pittroff, Chris Stocksmith and Marc André Debruyne. Recent Twist projects include work for McDonald's, Union Bank, Burger King, Target, 3M, Goodyear, Namco, (Wii), Toro, Miracle Ear & Colorado Lottery. About Director-DP Rich Michell: Director/DP Rich Michell brings years of experience and a thoughtful approach to his work. With a degree in sculpture and photography, he has developed a lovely still portfolio of black-and-white editorial portraiture, which captures the essence of people in his travels. He has a diverse history of national work for Kids, Healthcare, Lifestyle, Furniture, Demo work, Table-top & Food. The commercial titled Scotch Brite (Sticky Notes) was done by GREY ADVERTISING advertising agency for SCOTCH BRITE (3M company) in USA. It was released in the August 2010. Business sector is Household maintenance & pet products.
Client: 3M VP/Advertising, PR and Digital Marketing: Lynne Looney Advertising and Social Media Manager: Karen Suzukamo Communications Manager, Office Supplies Division: Michell Gebbie Marketing Communications, Office Supplies Division: Mindy Shea Marketing Associate, Office Supplies Division: Douglas Neal Advertising Agency: Grey Advertising Chief Creative officer: Tor Myhren VP/Creative Director: Jeff Wine VP/Associate Creative Director: Tony Lauricella Director of Production Broadcast: Bennett McCarroll VP/ Group Executive Producer: Jan Zislin Producer: Tricia Bowman Executive Vice President, Global Group Director: Ken Dowling Vice President, Account Director: Greg Rubenstein Account Executive: Theo Abel Account Executive: Lauren Gelfman Production Company: Twist/New York & Minneapolis Director/DP: Rich Michell President/Executive Producer: Jim Geib Executive Producer: Amyliz Pera Coordinator: Brian Morris Staff Reps: Kathryn Lotis, Rob Neill Editorial & Post Company: Subvoyant/New York Creative Director/Editor: Jason Cacioppo Producers: Adam Dugas, Viva Ruiz Lead VFX Artist: Todd Ruff Lead CG Artist: Ryo Suyama Sound Designer: Max Tannone (DI/Color Correct: Offhollywood)via www.coloribus.com