Yahoo! Brazil - The Mini Agency Project
For the fourth consecutive year Yahoo! sponsors in Brazil the Big Idea Chair, a publicity market award held in 13 locations. To promote the launching, agency Tudo (http://www.twitter.com/agenciatudo), an integrated communication company, which is part of ABC Group, has created the 'Little Kids, Big Ideas', a mini agency comprised of children aged 7 - 12 years. Under the motto, 'What does your idea want to be when it grows up?' the web reality show was aired this Monday (August 2nd), at http://www.bigideachair.com.br. New episodes will be aired in the coming Thursdays, in the same website. The process is simple: the kids receive briefings on social actions and they are supposed to create integrated campaigns, and present them through drawings. The web reality show was developed using 10 cameras hidden around the house. To select the creation team, the agency held group dynamics with over 100 kids to evaluate creativity, personality and performance. At the end, 5 were selected. Submissions to Yahoo! Big Idea Chair are already open, the cases accepted will be those of integrated communication that that include the internet in their development. Submissions are free of charges and close on August 29th. See the first episode above.
Advertising Agency: Agência Tudo, São Paulo, Brazil Creative Directors: Cleber Paradela, Roberto Cipolla, Pedro Fonseca Art Director: Tiago Villas Boas Copywriters: Cleber Paradela, Pedro Fonseca Illustrator: Tiago Villas Boas Photographer: Trio Studio Director: Fred Ouro Preto Published: August 2010via adsoftheworld.com