The Dutch are known for being really big soccer fans. But that's not all. They all seem to know just about everything about the game, which players should and shouldn't play and how the team should play. Especially during the coming World Championship in South Africa, when our pride is at stake, everybody (all 16.5 million of them) thinks he or she is the coach of the national team (in Dutch: bondscoach). Start People, a large employment agency in the Netherlands, is the 'supporter of talent'. So logically, they support this national talent as well. With the 'bondscoach'-T-shirt they make sure every pearl of soccer wisdom is listened to.
Advertising Agency: Houdini, Amsterdam, The Netherlands Creatives: Boris Peters, Wilbert Leering, Peter Halma, Arthur 't Mannetje Published: May 2010via adsoftheworld.com