To give the Spanish the right idea about the new Volkswagen Touareg, DDB Barcelona decided to put it in context - by building a giant snake terrarium for it in the Barcelona airport. (Terminal 1, to be exact.) The goal is to encourage viewers to think about the Touareg as your backroads dangertruck, the perfect complement to safari-exploring and khaki. The snakes, however, do not seem super impressed.
Agency: DDB, Barcelonavia www.coloribus.com