Lynx Dry

Information / Credits

Check out the site: http://lynxeffect.com.au/dry/ To promote the Lynx Dry deodorant range, we had to remind consumers that " Girls Look Hot Wet. Guy's Don't". So we proved it, with an interactive experience that treats the audience to slow motion footage of girls getting saturated - so long as they can keep the guy dry!

Advertising Agency: Soap Creative, Sydney Creative Director: Brad Eldridge Art Director: Dhani Sutanto Copywriter: Alex Bodman Tech: Jim Boswell, Mark Fennell Strategy: Ross Raeburn, Producers: Alice Le, Josh Hunt Published: May 2010