Artwork by elephants. The elephants at Perth Zoo are artists. Using paintbrushes, their trunks and even their feet, Tricia and Permai create paintings as part of an enrichment program designed to keep them stimulated, healthy and happy. Funds raised from their artworks go towards Perth Zoo¹s Wildlife Conservation Action to help protect threatened species worldwide. To help raise awareness of their artwork and increase sales, The Brand Agency Perth created this campaign.
Advertising Agency: The Brand Agency, Perth, Australia Creative Director: Craig Buchanan Art Director: Danielle Glenister Copywriter: Mitch Mitchell Retouching: Nicola Commons / Lightfarm Studios Published: July 2010via adsoftheworld.com