IKEA is celebrating 30 years of BILLY. And that's a hell of a long time for a piece of furniture. The idea: Content changes '" BILLY stays the same. Therefore we developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other's walls.
Advertising Agency: Ogilvy&Mather Frankfurt, Germany Executive Creative Director: Michael Kutschinski Creative Directors: Dr. Ulf Schmidt, Uwe Jakob Copywriter: Marcus Pfeiffer Art Director: Daniel Schweinzer Motion Design: Klaus Martin Michaelis Account Manager: Frank Apel Flash Animators: Valentina Kusmin, Jens Steffen, Sebastian Hilbert Typography: Daniel Schweinzer, Tanja Oppel Published: April 2010via adsoftheworld.com