Go the distance with MICHELIN® HydroEdge® tires. MICHELIN HydroEdge tires last up to 33,000 miles longer than the leading competitor, saving you money by replacing your tires less often. In addition, the MICHELIN HydroEdge tire stops up to 14 feet shorter in wet conditions than the leading competitor and is the most fuel efficient tire in the category. See how the right tire changes everything at michelinman.com/lastlonger.
Client: Michelin Brand: Michelin Title: Longevity Length: :30 Creative Agency: TBWA\Chiat\Day New York Chairman & CCO: Mark Figliulo Senior Art Director: Eric Stevens Senior Copywriter: Josh DiMarcantonio Executive Producer Media Arts: Matt Bijarchi Senior Producer: Jason Souter Associate Producer: Alison Gottlieb Production: Psyop Director: Psyop Creative Director: Marie Hyon/Marco Spier Executive Producer: Lucia Grillo Producer: Nathan Jew Associate Producer: Kay Chen Designers: Ben Chan, Kitty Lin, Pete Sickbert-Bennett Matte Painting: Rodeo, Pete Sickbert-Bennett Storyboard: Ben Chan Lead Technical Director: Entae Kim Lead Animator: Kitty Lin Lead FX: Miguel Salek Lead Compositor: Manu Gaulot CG: Jordan Harvey, Zed Bennett, Soo Hee Han, Michael Shin, Juhie Suh, Jeff Chavez, Soo Hee Han, Dave Chan, Tony Jung, Henning Koczy, Goo-shun Wang, Andy Haras, Chris Santonanni, Jason Vega Compositors: Borja Pena, Fred Kim, Ted Kosaftis, Carlos Foxworthy Editorial: Psyop Editor: Cass Vanini Mix: Sound Lounge Sound Engineer '" Philip Loeb Sound Design: Sound Lounge Sound Designer- Marshall Grupp Producer: Gloria Pitagorsky Music: Sixieme Son (SACEM) Composer: M. Boumendil Publisher/Producer: Sixieme Son