Ogilvy created the "Machine of Friendship" for his client Coca-Cola on the occasion of Friendship Day. This novel action made hundreds of friends help each other to get two bottles of Coca -Cola at the price of one.
The challenge was simple: had to put the coins in this unique and extremely high "Maquina de la Amistad" three feet in height and well get 2x1. The height of the machine made it only possible to reach the goal with help from a friend. A fun way to celebrate friendship by sharing two Coca-Cola.
"Being of Friendship" was held on July 20, International Day of the Friend, the Cinemark theater chain.
The project was developed by Ogilvy Argentina, led by Rafael Barbeito agency and addressed creatively and Jonathan Gaston Bigio Gurvit.
Credits
Agency: Ogilvy Argentina
Client: Coca Cola Argentina
Product: Coca-Cola
Title: Machine Friendship
Director General Creativo: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti / Ignacio Ferioli
Editor: Nicolas Vara
Art Director: Ignacio Flotta
Director General of Planning: Julieta Rey
Agency producer: Jose Cardelli (Ogilvy Action Yunes)
Accounts Dept: Karina Aiello (Ogilvy Action Yunes), Guadalupe Acuña, Natalia Noya.
Prod Chief audiovisual: Marcelo Ramos (Central Producers)
Production by the agency: Esteban García Ciraldi
Response by the client: Guido Rosales, Luis Gerardin, Alberto Velasco, Katzi Olivella.
