Over the last few weeks the Chewhood has been really busy, getting others into the world of Maynard the moose. We did give him a camera to film his own adverts but he isn't very good behind the camera, the whole 'not having hands to hold a camera' thing! Here you can have a look at his acting performances instead. Fallon in conjunction with Rehab Studio are behind the digital activity for Maynards wine gums' national campaign that launched mid-July 2010. In the TV spots, Maynard the Moose hypnotizes people into chewing the wine gums. Naturally, Maynard also needed a dedicated website where he can hypnotize folks 24/7. The Online ads ambush you with Maynard the moose and drive you through to the site. You can find it at http://www.maynardsayschew.com And for those who especially like Maynard's ambushing techniques there are screen savers available for download from the site as well.
Advertiser: Maynards Wine Gums Agency: Fallon London Client & their job title: Jodie Bates, senior brand manager Executive Creative Director: Richard Flintham Art Director: Chris Bovill Copy Writer: John Allison Group Account Director: Ben Cyzer Account Director: Lulu Skinner Agency Planner: Michael Lean Agency Producer: Michael MacMillan Media Planner: Becky Clay