Ciudad de Buenos Aires, Argentina July 2010 .- Ogilvy created the spot Pueblo within the framework of the integrated campaign "Attempt to Argentina" which seeks aware that the attack of July 18, 1994 was a whole country and not only to the Jewish community. "People," commemorating the 16th anniversary of the AMIA bombing (Asociación Mutual Israelita Argentina), will be broadcast from this TV night, in cinemas from next Thursday. This piece seeks to gauge the number of people who disappeared in the Argentina on the attack. This meant for a town in Chubut, Cerro Condor, where 85 people live exactly the same amount of people who died in the attack. The campaign is also composed of printed material, radio, stock Internet and in public, which will be the next day. The film was directed by Rafael Lopez and Martin Romanella Saubidet for Argentina Cine. This project is headed by Gaston Bigio creatively and Jonathan Gurvit.
Agencia: Ogilvy Argentina Cliente: AMIA Titulo: Pueblo Director Gral Creativo: Gastón Bigio Head of Art: Jonathan Gurvit Directores Creativos: Ignacio Ferioli / Javier Mentasti Redactor: Federico Frágola Director de Arte: Tomás Lavagno Directores de Cuentas: Ramiro Dirube / Pilar Lopardo Directora General de Planning: Julieta Rey Planner: Matías Asencio Jefe de Prod. audiovisual: Marcelo Ramos (Central de Producers) Producción por la agencia: Gustavo Amor Productora: Argentina Cine Director: Martín Romanella - Rafael Lopez Saubidet Productores Ejecutivos: Marcos Landajo / Nano Tidone Director de fotografia: Rocco Edición: Lorenzo Bombicci Post producción: Metrovisión Coordinacion de Post: Luli Jimenez/Aldo Ferrari Transfer: Eduardo Rossini para Metrovisión Banda: Papamusic Sonido: La Casa Post Responsables por el cliente: Gabriel Scherman