Take a leash, give a life. Adopt a great companion today. To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.
Advertising Agency: Y&R Kuala Lumpur, MALAYSIA Regional Creative Director: Marcus Rebeschini Regional Head of Copy: Edward Ong Executive Creative Director: Steve Hough Creative Director: Ida Rahman Head of Art: Heng Yik See Art Director: Jamie Toh Copywriter: Randy Lee Illustrator: Jamie Toh Typographer: Jamie Toh Photographers: Thomas Chiang, Character Studio Published: March 2010via adsoftheworld.com