For Harvest director Baker Smith, "Messin' With Sasquatch" was a dream assignment: evolve a successful and beloved iconic brand campaign with agency Carmichael Lynch and client Jack Link's Beef Jerky. The opportunity to direct physical and performance-based comedy involving a furry antihero spoke to Baker's love of the absurd. Plus, there was the implied offering of exceptional Beef Jerky. "This was the smoothest production I've ever worked on," remarks Brock Davis, Group Creative Director, Carmichael Lynch. "Baker's experience brought a lot to the table, and his crew was so well choreographed. It was a well-oiled machine." In Baker's interpretation, Sasquatch is a misunderstood and comically tormented antihero. After all, he does have more than 180,000 MySpace friends . . . even if many of them are looking to deliver practical jokes at his expense. "I love the concept and wanted audiences to relate to both the Sasquatch and the people bold enough to want to mess with him," says Director Baker Smith. "Everyone on set - from the client to the agency, cast and crew - had a great time during the shoot and I think that comes through in the campaign." Davis adds: "Baker offered so much and was able to get the actors to where they needed to be quickly. He's great at evoking humor. And he has an infectious smile." Among the new creative offerings is "Camp Fire," which showcases a group of young campers, who after snacking on Jack Link's jerky, choose to Feed Their Wild Side by encouraging the unsuspecting Sasquatch to take a load off -- on a chair planted with a Whoopee Cushion. Not to be outdone, Sasquatch gives the pranksters a literal whiff of flatulence humor, as the spot concludes with an epic camp fire explosion. Additional ads, scheduled to launch later this year, also feature a series of sophomoric, yet well-known, pranks. In addition to an extensive media buy that includes major cable networks such as Adult Swim, Comedy Central, ESPN and Spike, audiences can Feed Their Wild Side and view all the "Camp Fire" antics by visiting http://www.messinwithsasquatch.com. Harvest's Baker also directed two short Web teasers for the campaign, "Guitar" and "Thinker," which are currently making a buzz on YouTube. The teasers comically hint at Sasquatch's softer side, showcasing his virtuoso forays into hobbies like classical guitar and meditation.
AGENCY: Carmichael Lynch Chief Executive Officer: Mike Lescarbeau Chief Creative Officer: Jim Nelson Group Creative Director: Brock Davis Senior Writer: Scott Model Senior Art Director: Anthony DiNicola Director of Integrated Production: Joe Grundhoefer Senior Integrated Producer: Freddie Richards Director of Business Affairs: Vicki Oachs Director of Account Management: Andrew Dauska Account Director: Jenna Tietje Account Leader: Andrew Pautz Account Manager: Beth Myers Senior Project Manager: Laurie Holtz PRODUCTION: Harvest Films/Santa Monica Director: Baker Smith Executive Producer: Bonnie Goldfarb Executive Producer: Scott Howard Head of Production: Rob Sexton Producer: Brad Stevenson Director of Photography: Bill Pope Cherokee Films Milford, Auckland Producer: Katie Kempe EDITORIAL: Spot Welders Editor: Haines Hall Assistant Editor: Paul Sabater Executive Producer: David Glean VFX/ONLINE: Public VFX VFX Supervisor: James Allen Executive Producer: Kim Nagel VFX Producer: Rachel Kaminek Lead Flame Artists: James Allen and Brad Scott Roto Artist: Julie Jang Matte Painter: Chris Duncan 3D Animator: Tom Allen AUDIO MIX Lime Studios Mixer: RohanYoung Executive Producer: Jessica Locke FILM/TAPE TRANSFER Company 3 Colorist: Stefan Sonnenfeldvia www.coloribus.com