You are not entering a high-cost medical zone. Use caution. Or buy travel insurance at 1 800 USE-BLUE Brief Description: Even a short trip to the United States can become very expensive if you require medical attention and dont have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling. A few words from the creative: While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.
Advertising Agency: DDB Canada Creative Directors: Dean Lee, Cosmo Campbell Associate Creative Director: Daryl Gardiner Copywriter: Jeff Galbraith Art Director: Daryl Gardiner Account Manager: Scott Barr Print Producer: Amanda Dringvia adsoftheworld.com