Happy Clients bringing new clients. The idea comes straight from this insight: a number of human interactive billboards built around town to let real clients dialogue with potential clients passing by. No filters, no bank involved, just a real questions/real answers game between real people. We asked real clients to be the actors of our ad because, to say it the ING way: Our clients ARE our best advertising. The first human billboards. Normal people asking, real clients answering.
Advertiser/Client: ING DIRECT Product/Service: DEPOSIT ACCOUNT Entrant Company: LEO BURNETT Milan, ITALY Advertising Agency: LEO BURNETT Milan, ITALY Executive Creative Director: Enrico Dorizza/Sergio Rodriguez Creative Director: Corrado Cardoni Copywriter: Santiago Saiegh Agency Producer: Monica Rossi Account Supervisor: Brand Leader: Bruno Borsetto Production Company: MERCURIO CINEMATOGRAFICA Milan, ITALY Art Director: Luca Zambonivia www.coloribus.com