Not too heavy, not too light. Bud Light is just right. Shows girls having a pillow fight on a bed hitting each other gently. One girl starts taking it to far and hitting the other women really hard.
Advertiser/Client: AB-INBEV Product/Service: BUD LIGHT BEER Entrant Company: DDB Chicago, USA Advertising Agency: DDB Chicago, USA Chief Creative Officer: Group Creative Director: Mark Gross Creative Director: Chris Roe/Chuck Rachford Copywriter: Associate Creative Director: Jason Karley; Copywriter: Jeb Quaid Agency Producer: Executive Director Of Integrated Production: Diane Jackson; Executive Producer: Will St. Clair Account Supervisor: Executive Producer: Liat Ebersohl Production Company: MJZ Los Angeles, USA Director: Tom Kuntz Producer: Executive Producer: Jeff Scruton; Producer: Scott Kaplan Editor: Matt Wood, The Whitehouse; Producer: Carrie Holecek Art Director: Associate Creative Director: Galen Grahamvia www.coloribus.com